{"id":4398,"date":"2025-10-28T06:14:12","date_gmt":"2025-10-28T06:14:12","guid":{"rendered":"https:\/\/rxsun.com\/?p=4398"},"modified":"2025-10-28T06:14:12","modified_gmt":"2025-10-28T06:14:12","slug":"amid-last-minute-rooftop-solar-rush-companies-brace-for-fallout-next-year-from-trump-rebate-repeal","status":"publish","type":"post","link":"https:\/\/new.yourportaldesign.com\/ypdev2\/rxsun\/amid-last-minute-rooftop-solar-rush-companies-brace-for-fallout-next-year-from-trump-rebate-repeal\/","title":{"rendered":"Amid Last-minute Rooftop Solar Rush, Companies Brace for Fallout Next Year From Trump Rebate Repeal"},"content":{"rendered":"\n
\n

<\/p>\n<\/div>\n\n\n\n

By mid-August, RxSun<\/a> had already stopped taking orders for new home solar installations. After reaching around 500 sales, roughly 100 more than in 2024, representatives with the Chicago-based company said they are now scrambling to finish them by the year\u2019s end.<\/p>\n\n\n\n

For other residential solar companies in Chicago and Illinois, the story is much the same.<\/p>\n\n\n\n

Demand for home solar installations<\/a> has surged since the passage of President Donald Trump\u2019s One Big Beautiful Bill<\/a> repealing a federal tax credit worth about $8,000 per household by the year\u2019s end. Despite the current sales boom, the repeal is expected to deal a heavy blow to residential solar, with orders projected to plunge starting next year.<\/p>\n\n\n\n

\u201cSince July, there\u2019s been a lot of sleepless nights wondering where we are going to end up,\u201d said Chris Gersch, founder and CEO of RxSun. <\/strong>\u201cBut the outlook for 2026 is just a fraction of what we did this year.\u201d<\/p>\n\n\n\n

Mike Hutchinson, who lives with his family in Naperville, said the thought of installing a solar roof had been on \u201cthe back burner\u201d for a number of years \u2014 until he heard about the federal tax incentives deadline.<\/p>\n\n\n\n

\u201cThat kind of lit a fire under me, kind of having to move more quickly, because I had been looking at solar roofs for a while,\u201d said Hutchinson, whose solar panels were installed last week by Windfree Solar.<\/p>\n\n\n\n

Gersch estimates a 50% to 70% drop-off in sales in 2026 for RxSun, which primarily services residential solar, making it difficult for the company to pivot into different markets. In the meantime, he said his team will shift its attention to solar batteries<\/a> and other battery systems. But the losses will be far-reaching, he added.<\/p>\n\n\n\n

\u201cI think there\u2019s unfortunately going to be continued job losses in this industry,\u201d Gersch said. \u201cIt\u2019s going to be really hard for those businesses to survive, so you\u2019ll see some consolidation.\u201d<\/p>\n\n\n\n

Some solar companies say they may expand into other areas of the industry or find different ways to sell panels to consumers to stay afloat.<\/p>\n\n\n\n

In recent years, Doug Snower, founder and president of Windfree Solar, has largely credited federal tax incentives \u2014 combined with other statewide programs \u2014 for some of the Chicago-based company\u2019s most significant growth since its establishment in 2009. Illinois Shines, a state-run solar incentive program, has been a safety net that can help cover up to 40% of the cost of a solar system, he said.<\/p>\n\n\n\n

While Windfree Solar also handles large-scale commercial projects, Snower predicts that the company\u2019s 2026 residential sales will drop 50% compared with last year\u2019s average sales.<\/p>\n\n\n\n

\u201cWe were in just a perfect alignment of all the potential savings for customers to make them move forward,\u201d said Snower, who founded the company by doing small, hands-on solar projects for schools. \u201cWhy of all things are they taking those away so people are more incentivized to go back to fossil fuels?\u201d<\/p>\n\n\n\n

But Snower said that there\u2019s still a possibility for solar residential customers to benefit from those tax incentives. His company is now switching to a leasing model, where Windfree Solar owns the solar project. This allows the company to claim the federal tax incentives for businesses that own solar panels, which are still temporarily preserved by Trump\u2019s bill, before passing those savings onto the customer.
A similar option is to sign onto a power purchase agreement, in which a third-party company owns the solar panels and passes on tax credits to the customer.<\/p>\n\n\n\n

Dorian Breuer, president of Chicago-based Ailey Solar, said despite seeing a recent uptick in solar panel sales, this method hasn\u2019t been embraced by customers.<\/p>\n\n\n\n

\u201cSince August, we haven\u2019t had one residential customer move forward with somebody else owning their solar system,\u201d Breuer said. \u201cThere\u2019s no question that, in general, solar sales should be down from before, because there are some people, you know, who want to own their car, not lease it. It\u2019s like consumer psychology.\u201d<\/p>\n\n\n\n

For some Chicago residents considering solar, the tax credit deadline gave them enough reason to make the switch now.<\/p>\n\n\n\n

Hutchinson said he reached out to about five companies and discovered many of them had already cut off additional sales. Others told him it would be a \u201ctight window\u201d to get the installation done by the end of the year, he remembered.<\/p>\n\n\n\n

\u201cIt was a little bit more frustrating that it had to be so rushed,\u201d Hutchinson said. \u201cBecause usually these things are phased out a little bit slowly, and knowing that it would have to be done by the end of the year, I only had probably a four- to six-week window.\u201d<\/p>\n\n\n\n

Ben Tolberg, who lives in Forest Park, also had been considering a solar model since his roof was recently renovated about a year ago.<\/p>\n\n\n\n

\u201cI always had it in the back of my mind, something I\u2019d like to do someday for environmental sustainability reasons, and all sorts of financial reasons,\u201d Tolberg said. \u201cI thought there was a risk I\u2019d be missing out on something that I thought would be around for years, as far as the incentives.\u201d<\/p>\n\n\n\n

After being declined service from a few companies, he reached out to RxSun, which agreed to his request and estimated about a three-month turnaround.
Tolberg\u2019s solar panels were installed last week.<\/p>\n\n\n\n

This isn\u2019t the first time<\/a> solar installers in Illinois have faced a hurdle. Before the state passed the Climate and Equitable Jobs Act<\/a> in 2021 \u2014 which provided additional subsidies for solar power projects \u2014 many company owners were bracing for a potential severe funding shortage that threatened to force layoffs, relocations or closures.<\/p>\n\n\n\n

The end of the federal tax incentives is only one element of Trump\u2019s bill, which strikes at Illinois\u2019 clean energy agenda. The bill also eliminates a tax credit of up to $7,500 for electric vehicle buyers, reduces access to tax credits for solar panel manufacturers, among other measures.<\/p>\n\n\n\n

Despite these changes, Illinois appears to be barreling ahead with its clean energy goals.<\/p>\n\n\n\n

In early October, Gov. JB Pritzker joined leaders from Nautilus Solar Energy and Power Sustainable to celebrate the ribbon-cutting of the new Highway 20 Community Solar Farm in Kane County. It\u2019s one of the state\u2019s latest ambitious solar projects<\/a> that will power about 600 low-income households, a park district and a commercial business.<\/p>\n\n\n\n

Environmental activists are urging<\/a> lawmakers to pass the Clean and Reliable Grid Affordability Act<\/a>, aimed at expanding the state\u2019s electricity grid<\/a>. The General Assembly failed to pass the bill earlier this year and is expected to vote on it in the fall veto session, which concludes Thursday.<\/p>\n\n\n\n

Under CEJA, one of Pritzker\u2019s signature achievements, the state has set a goal of reaching 40% renewable energy<\/a> by 2030. Last year, renewable energy accounted for just over 15% of electricity generation in the state, according to the Illinois Power Agency<\/a>. The law also targets 100% carbon-free electricity by 2045.<\/p>\n\n\n\n

Breuer, of Ailey Solar, said while his residential solar sales are expected to drop next year, his commercial solar business has already grown, including among large warehouses and churches.<\/p>\n\n\n\n

And that growth, Breur said, comes as Illinois\u2019 demand for electricity is still projected to rise, driven by the creation of new data centers<\/a> and more electrical vehicle usage. He expects much of that consumption will still come from renewable energy \u2014 including the solar panels his company installs.<\/p>\n\n\n\n

\u201cIn Illinois and elsewhere, coincidentally, a trend happening at exactly the same time as this crackdown on renewable energy is the spike in electrical demand from several major sectors,\u201d Breur said. \u201cThat demand is rising, and the largest sources of new generation have tended not to be fossil fuels, but solar and wind.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By mid-August, RxSun had already stopped taking orders for new home solar installations. After reaching around 500 sales, roughly 100 more than in 2024, representatives with the Chicago-based company said they are now scrambling to finish them by the year\u2019s end. For other residential solar companies in Chicago and Illinois, the story is much the […]<\/p>\n","protected":false},"author":4,"featured_media":4401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSolar Companies Brace for Trump Tax Credit Repeal - RxSun<\/title>\n<meta name=\"description\" content=\"RxSun and Illinois solar installers see installation surge as Trump repeals federal tax credit. Companies brace for sharp sales decline. 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